501,153,452 mobile marketing interactions delivered since launch

Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company today announced it has reached a new milestone delivering over half a billion mobile marketing experiences since launch in May 2004.

Proof that small ideas lead to big things... MIG launched in May 2004 with the sole purpose of creating the UK's most exciting mobile interactive business. MIG's first ever mobile interactive event was Live8 in June 2005 in which the company set a Guinness World Record for the world's largest ever mobile lottery. Since then the company has gone on to deliver some of the UK's most high profile mobile interactive events working with customers like O2, ITV, FIVE, FremantleMedia, Virgin, Walkers/Pepsi Co, Nestle and more.

Along the way, rapid expansion of MIG has seen the launch of specialist mobile advertising agency 4th Screen Advertising - www.4th-screen.com in February 2006, digital interactive agency, Jigsaw - www.digital-jigsaw.com in June 2007, experiential agency New Toy - www.newtoylondon.com in August 2008 and plans to launch two further new companies in the next three months.

Barry Houlihan, CEO, MIG said "This is a huge landmark both for MIG and for the mobile marketplace in general and demonstrates how mobile marketing is continuing to play a core role in marketing and communications for brands and businesses. We are excited by the impact of smart phones like the iPhone and how new devices, and discovery, is changing the way people use their personal and mobile devices.

"Innovation continues to drive the mobile marketing industry forward and we will continue to position MIG and our other businesses within the group at the very forefront of our industry."