Ex-Tangozebra CEO to consult on digital media and mobile advertising strategy

Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company has announced the appointment of industry visionary, James Booth, as senior advisor on the Group's digital media and mobile advertising strategy across its key products and services.

James will provide top level consultancy to all MIG Group companies enabling them to stay at the forefront of emerging digital technology trends. In particular James will consult to mobile advertising agency, 4th Screen Advertising, and digital agency, Jigsaw, helping each company cement their respective leading positions as experts in brand focussed mobile advertising and cross-platform digital marketing.

James, founder of cross-media content creation company Rockabox Media, co-founded online and digital marketing solution provider, Tangozebra, in 1996 and is credited with inventing its N-XEC technology around which Tangozebra's pioneering approach to online delivery was built. As CEO of Tangozebra, James grew the business into the leading provider of digital marketing in Europe, with a market share of 70% for its rich media solutions.

Tangozebra was sold to DoubleClick in 2007.

In 2003 James was nominated as the most influential person in new media, by New Media Age magazine; two years later Campaign Magazine placed him fourth in a survey of the greatest Internet pioneers. In 2006 he was nominated at the New Media Age Awards for the greatest individual contribution to new media. Tangozebra won Supplier of the Year at the 2007 Revolution Awards.

James has also played an active role in the Internet Advertising Bureau (IAB) and the Association of Online Publishers (AOP), is a regular contributor in the trade press and speaker at new media industry conferences and sits on the advisory board for ad:tech London, the online advertising industry's largest national conference.

James Booth said: "Each year, I am asked whether this is the year of mobile. I am happy to say that 2009 will be that year and of all the businesses operating in this incredibly exciting space, MIG is the one to watch. I find the challenges faced by brands when considering mobile marketing fascinating; increasingly mobile integration crosses my path in connection with cross-media content activity. I am very much looking forward to joining the MIG Advisory Board to better understand the current range of capabilities and to challenge and explore where these might head."

Barry Houlihan, CEO at MIG said: "I am delighted that James has joined our growing advisor team. 2009 is all about innovation for the MIG Group and James has fabulous credentials having pioneered digital marketing solutions with Tangozebra. His insight will be invaluable especially to some of our emerging companies such as 4th Screen advertising and Jigsaw."

Some of the MIG's current clients include ITV, FIVE, FremantleMedia, Flirtomatic, Pepsico (Walkers), H3G, Honda, Citroen, O2, Fitness First, Anheuser-Busch, Sony BMG and Virgin Media.