• Allows MNO’s, Mobile Publishers and SMS Service providers to open new revenue streams
• Full integration of Messaging Gateway with ad serving platform Mpression, delivering in excess of 10 million ads a day 
• Trial partnerships underway with leading Mobile Publishers
• UK’s fastest high speed SMS advertising platform with 400 ads per second

www.mit-can.com
www.4th-screen.com

Mobile Interactive Technology (MIT) and 4th Screen Advertising, who are both part of Mobile Interactive Group(MIG), have combined their proprietary technology to offer the UK’s first premium Ad Insertion platform, allowing MIT’s messaging clients to monetise trailing ‘white space’ at the end of MT SMS messages. 

Key features benefits of the Ad Insertion Platform include:

• Real time SMS advertising
• Full on-line tracking and reporting interface
• Full text length parsing to maximise range of advertising messages

The integration of 4th Screen Advertisings proprietary ad serving platform Mpression directly into MIT’s Messaging Gateway, means both SMS and MMS messages can be delivered with an inserted advert, without disruption or latency to the original service. The Ad Insertion platform analyses each message based on available ‘white space’ and Mpression intelligently serves a targeted ad in-line with the consumer’s interests and preferences.

The speed and relevancy of the messaging lends itself well to contextual advertising, allowing multiple industry sectors such as broadcasters, media and entertainment, mobile network operators, brands and more to work hand-in-hand with key advertisers to offer targeted and engaging advertising.  Mpression’s analytical breakdown of statistics allows advertises to actively maintain CPC, CPA and CPM models, and effectively track and measure campaign ROI.

Therefore hundreds of brands are now be able to monetise messages; drive advertising revenues; deliver targeted advertising; provide sponsorship and competition opportunities to the reach of their mobile marketing and advertising campaigns.

Marcus Kern, CTO of MIG said, “Our unique experience and knowledge of delivering high volume and high speed messaging has enabled us to build a scalable Ad Insertion platform, capable of delivering 400 ads per second.  MIT has one of the fastest Messaging Gateways in the industry and the partnership with sister company, 4th Screen Advertising, has enabled the integration of MIT’s messaging Gateway with their proprietary ad serving platform Mpression.  The resulting Ad Insertion platform opens up valuable new revenue streams for our messaging and billing customers.”

Mark Slade, MD, 4th SA “Integration of advertising in to opted-in SMS and MMS messaging represents a significant opportunity for the mobile advertising industry. We’re looking forward to working with strategic partners to ensure consumer relevancy of the advertising through advanced targeting delivered via our Mpression platform.  This is a huge opportunity for mobile network operators, to monetise their biggest and most scalable media channels, namely SMS and MMS.”

4th Screen Advertising and MIT are delivering the fastest Ad Insertion platform.  The partnership has been made possible due to their parent company Mobile Interactive Group – www.migcan.com