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24 Aug 2009
Faith launch SMS retail activity with Mobile Interactive Technology
One year contract for first retailer to license MIDAS
www.faith.co.uk
www.mit-can.com
Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) has been selected by leading high street retailer Faith, to power SMS marketing to its opted in database of 50,000 customers. The deal will see Faith license MIDAS enabling the company to manage all its SMS mobile marketing activity in-house.
Faith’s SMS marketing will fully integrate and support all campaign activity surrounding the launch of the new Faith website, which went live yesterday, 18th August and will also:
- inform customers of New Season Collections
- raise awareness of sales and promotional activity
- drive footfall in-store throughout the UK and online by delivering mobile redemption codes and supporting discount promotions
- build consumer loyalty to the Faith brand by supporting awareness and applications for the Faith VIP card
Rob Weisz, Commercial Director of MIT said, “We are delighted to be working with such a significant retail brand. By licensing MIT’s MIDAS platform, Faith’s in-house team will have full control so that they can set up SMS campaigns and manage the frequency of their ‘free to consumer’ SMS alerts services through our easy to use web interface. Mobile is the perfect channel for Faith to directly communicate with its customers.”
SMS alerts, delivered by MIT’s SMS Gateway, have a wide range of uses including internal and external news, announcements, promotional offers, and marketing services. Additionally all MIT products are supported by MIT’s operations, client services and technology teams, ensuring consistent delivery of a first class service.
Mobile Interactive Technology (MIT) is part of Mobile Interactive Group (MIG) www.migcan.com
Faith is part of FEC Holding Ltd.
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