www.orange.co.uk/brighttopups
www.mit-can.com

Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) is powering Orange UK’s ‘Bright Top Up’s’  an instant win programme for the Pay As You Go market, which launched on 30th April.

The instant win platform supports:

• Delivery of millions of prizes each month
• 1 in 3 chance to win a really great prize with every top up
• Physical prizes which are sent to an address as determined by the wining customer
• Customers win real time instant prizes irrespective of the amount they top up
• Simple redemption mechanic for winners of mobile prizes, reply ‘yes’ via sms to claim prize

Every time a customer tops up with Orange ‘Pay As You Go’ (PAYG) by any amount, they have a one in three chance of instantly winning a prize.  The high capacity, real time instant win and prize provisions platform was built by MIT’s in-house development team, to operator grade specification.

Marcus Kern, CTO, Mobile Interactive Technology said, “Our in-house developer team has been working hand-in-hand with Oranges own core development team, to ensure we created a unique experience for Orange customers and to guarantee the platform would exceeded all campaign needs.

“I believe MIT have created a unique service delivery platform, providing Orange with a simple and exciting way of rewarding customers via top ups. We look forward to utilising every feature of the platform and demonstrating its vast functional and flexibility, as Orange ‘Bright Top Ups’ campaign evolves over the coming months.”