Service provider agreement for VOICE and SMS activity

www.mit-can.com
http://68100.co.uk/
 
•         Flat rate of 35p a minute on all mobile networks except O2 where the rate is 25p a minute
 
•         Ad funded model offering advertisers one-to-one targeted communication with potential customers
 
•         Powered by MIGVoice, Mobile Interactive Technologies voice gateway platform
 
Mobile Interactive Technology (MIT) the m-commerce, messaging solutions and interactive platforms business, which is part of Mobile Interactive Group (MIG), has been selected to host and run voice and SMS services for new low cost Directory Enquiry services provider 68 100 Ltd.  Launched this week, the service - available exclusively from mobile phones - will be available on a dedicated short code 68 100 from all UK mobile devices.
 
68 100 is hosted on MIT's Voice Gateway platform at a flat rate fee of 35p per minute on all mobile networks except O2 where calls are charged at 25p per minute.  The 68 100 number is a massive 70 per cent cheaper than the most widely used 118 numbers for a typical directory enquiry call.
 
How does it work?
 1.       Customer calls 68100 @ 35p/min
 2.       Talks to a trained UK-based operator who will search for the requested number
 3.       Customer listens to a 20 second one-to-one branded advert from a selection of national advertisers
 4.       Requested number is provided
 5.       Customer is asked to choose one of the following options: '1' to connect to requested number, '2' to take up the advertiser’s offer
 6.       An automated SMS is sent to the caller with the advertiser offer and their requested phone number

Isabel Magan Campbell, Director and Co-Founder of 68 100 Ltd said: "MIT's Voice Gateway is the right platform for the 68 100 directory enquiries and information service as it has allowed us to present a low cost, no hidden charges model to all our customers. MIT’s high-capacity, high-volume nature makes it ideal for the volume of traffic the service is expected to receive. We believe it's essential to be transparent with our customers to offer a flat rate fee, irrespective of the caller's mobile network operator. Consumers get a good deal on price and will also receive some great promotions from the advertisers signed to the service."
 
Rob Weisz, Commercial Director, Mobile Interactive Technology said, "This is a significant contract for MIT and we are delighted to work with 68 100 Ltd. They have a clear aim which is to provide a flat rate fee model, working with a trusted partner to ensure their customers receive the best service in the market.  We look forward to working with them more strategically on future projects to enhance the customer experience."
 
The low cost Directory Enquiries service is attractive to advertisers as it provides them with direct one-to-one communication with their customers as part of their mobile marketing strategies.  In addition, 68 100 offers the caller Directory Enquiry calls that are 70% cheaper than the most widely used 118 numbers.  Launch advertisers on 68 100 include household brands such as LV, Dell, HomeServe, Fitness First and Sky.

 
ENDS