• Interactive services powered by mobile messaging platform MIDAS
• Strategic partnership to drive consumer interaction and loyalty
• Partnership underlines growth and returning confidence in P-TV

www.mit-can.com
www.five.tv

Mobile Interactive Technology (MIT) the largest mobile transactions, messaging solutions and interactive platforms provider in the UK, today announces a two year contract with FIVE to power all mobile interactive services.

The contract renewal will see FIVE enter its fourth year of working with MIT.  All mobile interactive services for shows including The Gadget Show, Flash Forward, Fifth Gear and CSI will be powered by MIT’s high throughput messaging platform MIDAS.  MIT will continue to work closely with FIVE to develop mobile interactive concepts to open up new revenue channels creating services aimed at driving customer loyalty and delivering engaging experiences.

Rob Weisz, commercial director, MIT said “We’re delighted to be in a position to continue building on our existing relationship with FIVE.  Over the coming months we will be working closely to open up new revenue streams, implement new services and support all efforts to maximise the mobile reach in to the world of consumer engagement and loyalty.” 

Paul Gill, commercial manager, FIVE said “It’s essential for FIVE to review how mobile can deliver greater interaction for our viewers.  The team at MIT are always innovating and coming up with new concepts for FIVE.  It’s great to be working with an interactive business such as MIT, who firstly knows the broadcast, media and entertainment industry inside out and secondly has our viewer’s best interests at heart.”

MIT’s parent company Mobile Interactive Group (MIG) announced a 74 per cent year-on-year revenue growth in the broadcast sector in Oct 09 – a strong indication that confidence has returned to the media and entertainment market for MIT’s interactive services. Moreover the company operates a highly compliant business model that includes a suit of safeguards, such as a highly transparent premium rate refund process, operated via its purpose built self serve platform, Refund Manager.

Mobile Interactive Technology (MIT) is part of the Mobile Interactive Group (MIG) a global integrated mobile and digital communications business - www.migcan.com

ENDS