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Flirtomatic, one of the World's Largest Mobile Social Community Portals has extended their mobile billing contract with an exclusive partnership with Mobile Interactive Group (MIG), to deliver both payforIT and SMS billing across the UK and Ireland following a competitive industry pitch.

For the duration of the contract Flirtomatic will continue to work with MIG to deliver a range of billing services, that enable consumers to purchase 'Flirtpoints', a virtual currency which can be spent as they interact and engage with consumers on the Flirtomatic portal.

Additionally, Flirtomatic will continue to work with MIG's sister company 4th Screen Advertising, the UK's leading independent mobile advertising sales agency, to deliver effective ROI driven mobile advertising campaigns through their proprietary ad serving platform Mpression™; enabling Flirtomatic to pinpoint their exact consumer demographic via age, gender, time of day, behaviour... right down to their handset type.

Rob Weisz, Director of Wholesale & Media, MIG said, "We're truly delighted to continue working with Flirtomatic, one of the UK's most pioneering Mobile Social Networking Portals. Flirtomatic have fully embraced payforIT and demonstrated their commitment to evolving technologies and practices within the UK's mobile billing market, especially those which enables them to offer a range of trusted range of products and services that provide consumers with a unified cross network purchasing experience.

"MIGPay™ offers our clients flexible billing options with a range of price points and our consultative approach ensures we deliver exactly what the client needs."

Mark Curtis, CEO, Flirtomatic said "MIG has a fantastic reputation within the mobile industry, and is widely recognised as one of the most reliable companies in the UK servicing the mobile and digital interactive markets. It was essential we selected a partner that we could trust and work with us and our ever expanding product portfolio offering cutting edge content services to consumers."

Over the past 18 months, M-commerce has been an increasingly hot topic within the mobile industry and MIG is committed to delivering a trusted mobile billing solution that gives consumers the confidence to continue purchasing content via their mobile phone.

MIG became an accredited payforIT mobile billing intermediary in June 2007 having worked closely with mobile network operators to champion M-commerce within the payforIT scheme rules. Additionally MIG won the innovation award for payforIT from Vodafone for delivering the first on portal payforIT service for Dating Direct in November 2007.