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14 Jun 2010
BSKYB partners with Mobile Interactive Technology to drive interactive solutions
Mobile Interactive Technology (MIT) has been appointed by Britain’s largest multi channel television provider BSkyB, to power a range of Interactive Services through MIT’s Messaging Platform MIDAS including BSkyB’s SMS Alerts Services and a range of micropayment mechanics. read more
8 Apr 2010
Text donations raise £3.4M for Sport Relief
Sport Relief 2010 has so far raised a ground breaking £31.6 million, with £3.4 million generated during this year’s campaign via £1, £5 and £10 mobile donations. This year’s Sport Relief campaign is the first time Comic Relief has used a £10 text donation mechanic. All text donations made by the public have benefitted from 100% out payments thanks to mobile network operators waiving their usual fees. read more
9 Feb 2010
Mobile Interactive Technology renews contract with FIVE
Mobile Interactive Technology (MIT) the largest mobile transactions, messaging solutions and interactive platforms provider in the UK, today announces a two year contract with FIVE to power all mobile interactive services. read more
4 Feb 2010
SMS Marketing drives significant uplift in sales for Faith
Fashion footwear retailer Faith required an interactive platform to power mobile marketing campaigns to enable the brand to communicate to its ever growing database and mobile opt in customers. The purpose of each SMS campaign was to provide new product information and promotional offers to drive footfall into high street stores and build brand loyalty. read more
25 Jan 2010
talkbackTHAMES digital renews contract with Mobile Interactive Technology
Mobile Interactive Technology (MIT) today announces a contract renewal with talkbackTHAMES digital to power mobile interactive services for some of their biggest entertainment brands including The X Factor, Britain’s Got Talent, The Apprentice and Family Fortunes. read more
1 Dec 2009
New Directory Enquiries company 68 100 teams up with Mobile Interactive Technology
Mobile Interactive Technology (MIT) the m-commerce, messaging solutions and interactive platforms business, which is part of Mobile Interactive Group (MIG), has been selected to host and run voice and SMS services for new low cost Directory Enquiry services provider 68 100 Ltd. Launched this week, the service - available exclusively from mobile phones - will be available on a dedicated short code 68 100 from all UK mobile devices. read more
25 Nov 2009
Mobile Donations Raise £1.75m for BBC Children In Need
BBC Children in Need launched SMS donations on Monday 26th October 2009 and has raised an incredible £1.75m via mobile through £5 donations, marking a first for the charity. The public have donated knowing that every penny has gone directly to BBC Children in Need thanks to mobile network operators waiving their usual fees and the Treasury confirming no VAT charges. Gift Aid has also been available meaning an additional £1.40 for every eligible £5 donation – Meaning a potential extra income of over £500k. read more
25 Aug 2009
Orange Partner With Mobile Interactive Technology To Power Orange ‘Bright Top Ups’
Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) is powering Orange UK’s ‘Bright Top Up’s’ an instant win programme for the Pay As You Go market, which launched on 30th April. read more
24 Aug 2009
Faith launch SMS retail activity with Mobile Interactive Technology
Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) has been selected by leading high street retailer Faith, to power SMS marketing to its opted in database of 50,000 customers. The deal will see Faith license MIDAS enabling the company to manage all its SMS mobile marketing activity in-house. read more
11 Aug 2009
Mobile Interactive Technology launch UK's first high speed 'SMS Ad Insertion' platform with 4th Screen Advertising
Mobile Interactive Technology (MIT) and 4th Screen Advertising, who are both part of Mobile Interactive Group(MIG), have combined their proprietary technology to offer the UK’s first premium Ad Insertion platform, allowing MIT’s messaging clients to monetise trailing ‘white space’ at the end of MT SMS messages. read more
31 Mar 2009
Text Donations raise £7.8 million for Red Nose Day
This year an extraordinary £7.8 million was raised for Red Nose Day through £1 and £5 text donations - contributing to the incredible £59.2 million raised so far. It was the first time the public had been able to text knowing that every penny would go to Comic Relief, thanks to mobile operators waiving their usual fees and the Treasury confirming that because of this no VAT will be charged on these donations. read more
9 Mar 2009
Saint at RKCR/Y&R launch pioneering viral mobile application for Home Office Anti Knife Crime Campaign
Saint at RKCR/Y&R and Mobile Interactive Group (MIG) have created a ground-breaking viral mobile application for the Home Office's 'It Doesn't Have To Happen' anti-knife crime campaign which enables users to play then, uniquely, send on to their friends. 'Pocket Beatz' consists of a mobile music studio where users can play a range of beats, synths and loops to create mini tracks which can be recorded and played back. read more
9 Mar 2009
Walkers team up with O2 UK to offer largest ever free SMS vote for 'Do Us a Favour' campaign
Walkers and O2 today announce a key marketing collaboration, which has enabled Walkers to offer consumers the largest-ever completely free SMS vote for the voting stage of its 'Do us a flavour' campaign. For the first time all consumers in the UK and Ireland - irrespective of which mobile phone network they use - will have the opportunity to benefit from one free SMS vote per day until the voting phase closes on 1st May 2009. read more
25 Feb 2009
Mobile Interactive Group appoints New Media heavyweight, James Booth, as Senior Advisor
Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company has announced the appointment of industry visionary, James Booth, as senior advisor on the Group's digital media and mobile advertising strategy across its key products and services. read more
11 Jan 2009
Half a billion milestone for Mobile Interactive Group
Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company today announced it has reached a new milestone delivering over half a billion mobile marketing experiences since launch in May 2004. read more
10 Jan 2009
Mobile Interactive Group power first ever mobile led stories for BBC Switch and Conker Media
Mobile Interactive Group (MIG) has been commissioned by BBC Switch and Digital Production Company, Conker Media, to power the first ever piece of creative narrative content made exclusively for distribution via the mobile channel. Proper Messy, tells the story of a group of young people thrown together, each weekend for six weeks. read more
8 Dec 2008
Mobile Interactive Group opens two brand new Development Centres
Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company has announced the opening of two new development centres in the UK to support ambitious growth plans in 2009. read more
24 Nov 2008
Flirtomatic select Mobile Interactive Group for exclusive Mobile Billing Partnership
Flirtomatic, one of the World's Largest Mobile Social Community Portals has extended their mobile billing contract with an exclusive partnership with Mobile Interactive Group (MIG), to deliver both payforIT and SMS billing across the UK and Ireland following a competitive industry pitch. read more
18 Nov 2008
Mobile Interactive Group appoints Andrew Jackson as Head of Client Services
Mobile Interactive Group (MIG) today announces the appointment of Andrew Jackson as Head of Client Services, where he will be responsible for all cross sector client account management, services set-up and reporting for MIG, the fastest growing privately owned technology business in the UK. read more




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