Mobile Interactive Technology (MIT) the m-commerce, messaging solutions and interactive platforms business, which is part of Mobile Interactive Group (MIG), has been selected to host and run voice and SMS services for new low cost Directory Enquiry services provider 68 100 Ltd. Launched this week, the service - available exclusively from mobile phones - will be available on a dedicated short code 68 100 from all UK mobile devices. read more

BBC Children in Need launched SMS donations on Monday 26th October 2009 and has raised an incredible £1.75m via mobile through £5 donations, marking a first for the charity. The public have donated knowing that every penny has gone directly to BBC Children in Need thanks to mobile network operators waiving their usual fees and the Treasury confirming no VAT charges. Gift Aid has also been available meaning an additional £1.40 for every eligible £5 donation – Meaning a potential extra income of over £500k. read more

Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) is powering Orange UK’s ‘Bright Top Up’s’ an instant win programme for the Pay As You Go market, which launched on 30th April. read more

Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) has been selected by leading high street retailer Faith, to power SMS marketing to its opted in database of 50,000 customers. The deal will see Faith license MIDAS enabling the company to manage all its SMS mobile marketing activity in-house. read more

Mobile Interactive Technology (MIT) and 4th Screen Advertising, who are both part of Mobile Interactive Group(MIG), have combined their proprietary technology to offer the UK’s first premium Ad Insertion platform, allowing MIT’s messaging clients to monetise trailing ‘white space’ at the end of MT SMS messages. read more

This year an extraordinary £7.8 million was raised for Red Nose Day through £1 and £5 text donations - contributing to the incredible £59.2 million raised so far. It was the first time the public had been able to text knowing that every penny would go to Comic Relief, thanks to mobile operators waiving their usual fees and the Treasury confirming that because of this no VAT will be charged on these donations. read more

Saint at RKCR/Y&R and Mobile Interactive Group (MIG) have created a ground-breaking viral mobile application for the Home Office's 'It Doesn't Have To Happen' anti-knife crime campaign which enables users to play then, uniquely, send on to their friends. 'Pocket Beatz' consists of a mobile music studio where users can play a range of beats, synths and loops to create mini tracks which can be recorded and played back. read more

Walkers and O2 today announce a key marketing collaboration, which has enabled Walkers to offer consumers the largest-ever completely free SMS vote for the voting stage of its 'Do us a flavour' campaign. For the first time all consumers in the UK and Ireland - irrespective of which mobile phone network they use - will have the opportunity to benefit from one free SMS vote per day until the voting phase closes on 1st May 2009. read more

Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company has announced the appointment of industry visionary, James Booth, as senior advisor on the Group's digital media and mobile advertising strategy across its key products and services. read more

Mobile Interactive Group (MIG), the UK's fastest growing privately owned technology company today announced it has reached a new milestone delivering over half a billion mobile marketing experiences since launch in May 2004. read more

Mobile Interactive Group (MIG) has been commissioned by BBC Switch and Digital Production Company, Conker Media, to power the first ever piece of creative narrative content made exclusively for distribution via the mobile channel. Proper Messy, tells the story of a group of young people thrown together, each weekend for six weeks. read more