Mobile Interactive Technology (MIT) has been appointed by Britain’s largest multi channel television provider BSkyB, to power a range of Interactive Services through MIT’s Messaging Platform MIDAS including BSkyB’s SMS Alerts Services and a range of micropayment mechanics. read more

Sport Relief 2010 has so far raised a ground breaking £31.6 million, with £3.4 million generated during this year’s campaign via £1, £5 and £10 mobile donations. This year’s Sport Relief campaign is the first time Comic Relief has used a £10 text donation mechanic. All text donations made by the public have benefitted from 100% out payments thanks to mobile network operators waiving their usual fees. read more

Mobile Interactive Technology (MIT) the largest mobile transactions, messaging solutions and interactive platforms provider in the UK, today announces a two year contract with FIVE to power all mobile interactive services. read more

Fashion footwear retailer Faith required an interactive platform to power mobile marketing campaigns to enable the brand to communicate to its ever growing database and mobile opt in customers. The purpose of each SMS campaign was to provide new product information and promotional offers to drive footfall into high street stores and build brand loyalty. read more

Mobile Interactive Technology (MIT) today announces a contract renewal with talkbackTHAMES digital to power mobile interactive services for some of their biggest entertainment brands including The X Factor, Britain’s Got Talent, The Apprentice and Family Fortunes. read more