MIT’s Mobile Interactive Delivery Application Solution (MIDAS) is a high speed, high capacity mobile messaging suite. MIDAS incorporates all areas of interactive mobile messaging communication with both SMS and MMS capabilities. With capacity exceeding 1 million SMS inbound messages per hour it delivers some of the fastest speeds in the industry. MIDAS can be configured to run a range of mobile campaigns.

MIDAS has been built to serve the demands of different 4 business sectors. Through a range of sector specific interfaces, it can run different mobile services that apply to Agencies, Mobile Network Operators (MNO’s), Corporate and Media companies.

MIDAS Agency:

MIDAS enables and integrates mobile technologies into direct marketing, direct response, sales promotions and brand experiences.

MIDAS Corporate:

MIDAS provides corporate companies with inbound and outbound messaging solutions as well as customer care response and survey solutions.

MIDAS Media:

MIDAS runs high volume competition and voting services along with SMS alerts, marketing tools and location based services for media companies.

MIDAS Operator:

MIDAS allows MNO’s to offer consumer alerts to their subscription base. Additional operator grade services include marketing tools, sponsorship services and corporate communications.

MIDAS is not only fast and robust but also flexible in integrating with other applications, be they internal or third party. MIT can provide you with a number of different API sets so that data can be extracted or fed into MIDAS by external applications. Where existing solutions do not meet client requirements MIT can integrate bespoke applications and features due to MIDAS having modular architecture.

Overview of Standards:

• Technology
• Security
• Regulation

Technology

MIDAS has been built to operate at the highest industry standards in order to provide your business with a high performance, efficient and reliable service. With MIDAS being fully redundant and linearly scalable, it can easily be integrated to suit the needs of your business in terms of messaging through puts and data security. The platform was built with a three-tiered architecture of front-end layer, application layer and database layer so that new hardware can be plugged in to increase capacity. The MIDAS application layer has been designed with generic gateway API’s so that integration into new gateways can be achieved with minimal development effort.

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Security

MIDAS has been built with a level of security that protects not only the platform but also your business. MIT offer different levels of support packages to provide your business with the level of support your service requires.

Basic security standards and features offered by MIT in the MIDAS service include:

• SSL (128 bit) encryption across all user interfaces
• System intrusion detection
• Segregated account access to transaction data
• Secure https email address login
• Strict password criteria
• 90 day password refresh facility
• 2 month inactivity suspension
• Hierarchical logins
• User action logs
• Archiving

The MIDAS™ hardware also comes with up to date technology standards including:

• Hardware racked inside secure cabinets located within a 24/7 access controlled hosting centre. Access is controlled through RFID cards and finger print recognition
• Central monitoring through an SNMP application which automatically notifies MIG engineers of alarms 24/7
• Power to the MIDAS platform is provided via UPS systems and backed up by diesel generators
• MIG operates two data centres in London and one in the Netherlands
• All systems are stateless and can be expanded / restored in a matter of hours

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Regulation

MIT work closely with a number of industry forums and industry regulators, such as PhonepayPlus, in order to make sure all campaigns and services are fully compliant. Industry regulations are constantly changing to protect the end consumer and MIT’s team of in house experts are fully up to speed and there for advice.

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