Mobile Interactive Technology (MIT) can develop on handset applications for brands, mobile operators, corporate businesses and media companies that run on all types of mobile phones. MIT has an in house development team with extensive experience of developing mobile applications for platforms such as the iPhone, the team can also deliver applications on other technologies such as Java and Symbian. The team have designed, built and delivered applications for a number of brands that have achieved top five status in the iPhone application store.

Mobile applications are fast becoming ideal promotional and marketing tools for businesses. Applications can be quick to market solutions and they deliver a high value end experience to your customers. Applications can more easily be marketed than ever before using a number of tools such as:

• Handset manufacturer application stores
• Mobile Internet hosting
• SMS short code promotion – text for a link
• Mobile Internet advertising
• Bluetooth
• Viral

With the launch of further application stores by major handset manufacturers, such as Nokia and Blackberry, applications are becoming an essential part of businesses mobile strategies.

Key elements of the product and service offering:

1. Platform
2. Marketing Applications
3. White Label Applications
4. Bespoke Applications
5. Reporting

Platform

With multiple handsets on the market MIT has built up an experienced team of application developers to cover some of the below platforms in-house or alternatively MIT has relationships to outsource technical delivery:

• iPhone
• iPod Touch
• Java
• Symbian OS
• Microsoft Windows CE
• Blackberry
• Palm
• Android

By covering such a wide range of platforms MIT can offer your business applications that are functional on over 2.5 billion handsets and cover all types of users from those who must have the latest technology to those with simpler but more popular devices.

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Figure 1: Walkers Do Us A Flavour iPhone application

Marketing Applications

MIT can build marketing applications that can be functional or simply increase awareness to your targeted audience.  The application development team have built a number of specific marketing applications that utilise common and existing mobile technologies. These applications can integrate with other MIT products, such as billing, to provide a complete all round user and client experience.

Examples of marketing applications include:

• Call back services
• Address validation
• Location based services
• Brochure requests
• Surveys
• Viral distribution

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White Label Applications

MIT have a number of ready made white labelled applications that can easily be rebranded into your look and feel. These quick to market and cost effective solutions can provide a complete brand experience or simply provide an extension to your existing services to a specific audience.

MIT can also connect applications into MIDAS to provide a viral solution that tracks users distribution of these applications and allows rewarding and billing options to users.

MIT have multiple engines available including:

• Maze
• Soundboard
• Pairs
• Poker lines
• Puzzle slider

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Bespoke Applications

MIT can build applications that are 100% designed to your specific requirements.  MIT’s development team can work with you on every stage of the project from the creative concept through to the marketing of your application.

The development team will also advise on the capabilities of handsets and their respective operating systems. The team can build on key handset functions and capabilities such as:

• Vibration
• Touch Screen
• Orientation
• AV capture and playback
• Bluetooth

MIT can also provide support services in relation to bespoke applications such as testing environments, art direction, and client-server development.

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Reporting
MIT can offer a number of different reporting tools dependant on the platform and functionality of the application built. MIT can integrate application store reporting into MIT platform tools on events such as:

• Number of downloads
• Revenues generated
• Unique users
• Viral uptakes
• Affiliate reports

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