Mobile Interactive Technology (MIT) has a number of interactive mobile services to offer businesses operating in the media sector which bridge the gap between your business and audience. MIDAS is at the core of these services and is designed to run compliant high volume competitions and voting services as well as additional functions such as content alerts, SMS marketing and location based services (LBS). MIDAS has constantly evolved to support the media sector with regular creation of new features underpinned by close technical integrations into broadcasters and industry partners. This has ensured the MIDAS platform remains at the forefront of the media industry.

Benefits include:

• Revenue generating competition and subscription services
• Providing customer loyalty through interaction
• Targeted consumer content
• Compliant and independently audited technology

Services:

1. Competitions
2. SMS Content Alerts
3. Marketing Tools
4. Location Based Services
5. Wizards
6. Data feeds and API connections
7. Customer Relationship Management
8. Client Services
9. Reporting

Competitions

MIT has designed the MIDAS platform to run both small to high volume competition and voting campaigns. The platform is currently used by a number of main stream broadcasters who use online wizards to set up and manage their services. MIDAS can easily be integrated into existing services that operate on other competition platforms, such as voice (IVR) and red button (iTV); and link with winner picking tools through data feeds. MIT’s competition services can also operate as a standalone SMS product offering, complete with in depth reporting and monitoring tools.

For votes with very demanding time pressures or volumes likely to run into the millions, MIT can offer VoteWinner which has been designed specifically to run mass market voting services such as The X Factor. For more information on VoteWinner click here.

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SMS Content Alerts

The SMS content alerts feature has been developed by MIT to allow media companies to manage large lists of mobile telephone numbers and integrate into multiple content sources.

SMS alerts are widely used for delivering premium content such as sports results. MIDAS’ flexibility allows it to integrate into your business’s content feeds as well as being able to offer content through our partnerships with leading providers. Premium content alerts offer a wide range of price points which can be billed on delivery of the content or on a reoccurring subscription billing cycle.

Key Features:

• Unsociable hours embargo
• Invalid subscriber clean up
• Customer care tools
• Multiple API’s
• Message creation tools

As with all of MIT’s products and services the SMS content alerts service is fully compliant with latest PhonepayPlus regulations including allowing users to easily opt in and opt out of services.

Marketing Tools

MIDAS can provide your business with the complete mobile marketing toolset you need to reach your targeted audience. Consumers can opt in and out of marketing lists via SMS, the mobile internet or the web; users mobile numbers can also be manually uploaded directly into the application.

Targeted SMS or MMS messages can be created, sent or scheduled within the tool.

Key elements of the marketing side of the platform are:

• Full list management
• Scheduling tools
• Message creation tools
• Triggered reminder messages
• Testing tools
• Auto-response set up

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Location Based Services

Location based services (LBS) are quickly becoming popular and widely used by businesses to reach their audience. MIDAS can run active LBS solutions through a post code look up; the postcode can be provided by the user directly or it can be looked up directly with the operators who provide MIT with the consumers ‘live’ location.

These services can provide production teams with live mapping of viewers SMS messages, enable advertising teams to offer data collection from direct ad response services and provide customer care teams with efficient tools to better manage consumer contact.

MIDAS LBS solutions also come with complete in depth reporting and include features such as geographical mapping by postcode.

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Data Feeds and API Connections

MIDAS allows inbound and outbound data feeds for all services that run through the platform.

For Customer Relationship Management (CRM) purposes extra meta-data can be added to your campaigns. The campaign results and relating data is then fed to your business for analysis.

Winner picking is an essential part of many media campaigns. MIDAS provides feeds of data that can be made available either on a live or post event basis. Feeds can be locked by time for compliance if necessary.

For bespoke projects MIDAS is often used as a reporting tool or to provide part of the mechanic for the overall application or experience. Using the ‘virtual MO’ feature MIDAS can process messages and then forward them through an API (Application Protocol Interface) to your application.

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Wizards

Within MIDAS there are easy to use wizards that allow you to set-up, run and report on simple as well as complex campaigns. MIT can also create bespoke wizards to suit your specific needs by using our in house team of mobile experts. These campaigns can either be run by your business or the MIT Client Services team. MITs Operations team also monitor and support your campaigns.

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Figure 1: MIDAS management tool showing example wizards

Customer Relationship Management

MIDAS offers complete customer relationship management (CRM) tools enabling your business to capture key data from all campaigns. Using Business Objects, analysts can create personal profiles on customers such as their behaviour. MIT’s CRM tools allow your business to create loyalty from your customer base by delivering valuable and targeted promotions.

Key Features include:

• Personalised SMS or mobile internet experience
• Data cleansing
• Consumer profiling
• Integration with external CRM systems
• Programme Management

MIT is the first UK aggregator to offer an intelligent CRM service to capture, manage and report on consumer data the results of which have generated new revenue. For more information on CRM click here

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Client Services

MIT has a dedicated in house account management team with over 20 year’s industry experience. The Client Services team set up, configure and test your campaigns in order to make sure the service is compliant with industry guidelines and offer your customers a first class service. The team provide dedicated support and establish clear processes with your business whilst also providing incident management along with detailed reporting. For more information on Client Services click here.

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Reporting

The MIDAS application provides in depth reporting on all of its features enabling your business to receive the best possible live and post event analysis from your campaigns and services.

Key reporting features include:

• Interaction breakdown by time
• Event breakdown
• Operator share
  
• Message delivery status
• Geographical mapping
• Data exports
• Customer tracking

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Figure 2: MIDAS management tool showing messages by Operator