Mobile Interactive Technology (MIT) can provide a comprehensive platform for designing, building and managing Mobile Internet services through its sister company Kilrush.

Kilrush have built a platform that ensures a Mobile Internet site is published and accessible to a full range of devices in the market and provides complete control over look and feel to make sure your site fits your business branding. Mobile Internet sites can be delivered quickly allowing a rapid time to market

Benefits of Kilrush:

• Simple user interface allows rapid site building
• Flexibility to allow integration with legacy systems
• Control of all elements of presentation – no inflexible templates
• Full permission, user and account management
• Operator Grade solution with high availability hosting

Services

1. Content Management
2. Data Capture
3. 3rd Party Integration
4. Domain Management
5. Reporting
6. Product Services
7. Ad Serving
8. Billing

Content Management

The site builder tool allows you to create, monitor and edit your mobile website. It comprises of a suite of content management tools for downloadable content such as video, ringtones and wallpapers as well as editorial content (text, images and links). Content can be uploaded within the platform for publishing or can be supplied directly using feeds such as RSS. Kilrush has been designed to be flexible and can also integrate with any proprietary feeds using XSLT.

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Figure 1: Kilrush sitebuilder design canvas

Data Capture

Data capture mechanics can be built into any page and this data can then be retrieved via an email report or submitted to an external URL to be used by a third party application.

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3rd Party Integration

All mobile websites designed in Kilrush can integrate with 3rd party services and applications. Kilrush can ingest content feeds or transform a response (e.g XML over HTTP) from an application for presentation to mobile. In addition Kilrush can also provide RSS feeds of content held in its CMS for use by a third party application.

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Domain Management

Through Kilrush, MIT can offer a complete domain management service. Domains can be mapped to the platform and a virtual hosting solution allows full control of the URL used for specific pages of a site.

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Reporting

Kilrush has a comprehensive suite of reporting and analytics tools inbuilt into the site builder. Reporting tools are displayed visually and provide a single view of customers that visit your Mobile Internet site. Reports can be created on a number of different data sets such as:

• Unique user and session reporting
• Traffic breakdowns by page
• Download breakdowns
• Affiliate/Promotion breakdowns
• Revenue breakdowns

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Production Services

MIT can provide design and creative services as a fully managed production solution. The in-house team have a number of years experience in creating Internet and mobile websites with specific skills in optimising user experience. The team can also provide content creation services such as video production as well as editorial management.

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Figure 2: Example Kilrush mobile Internet sites

Ad Serving

Kilrush has built in mobile ad serving technology, provided by another sister company 4th Screen Advertising, through their market-leading platform, Mpression. Mpression can deliver advertisements such as banners or text links onto your Mobile Internet site providing an additional revenue stream. Mpression can target advertisements to the audience of your website and also provide in depth reporting such as ad performance. For more information on Mobile Ad Serving capabilities at MIT, click here.

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Billing

MIT can integrate billing into your mobile website using the Payforit solution and premium rate SMS from the SMS Gateway. Payment can be used for a number of reasons such as downloading content or gaining entry to a particular mobile service. MIT has the most competitive rates in the industry and our billing options provide a reliable and familiar experience for users that seamlessly integrate into mobile websites.

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