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User Generated Content

User Generated Content (UGC) services have grown over recent years with the growth of reality television programmes and online video sites like YouTube which put the general public at the heart of media formats. To coincide with this digital media expansion Mobile Interactive Technology (MIT) can provide a UGC service through its sister company Jigsaw. JIGLU is a platform purposefully designed to encourage users to interact by providing an easy user experience which is compatible with multiple content formats. Content can be uploaded from mobile phones, through a web site or via email. Content can be displayed and rated through both mobile internet and websites.

Benefits include:

  • Increase brand awareness
  • Closer interaction with customers
  • Revenue generation through access charges or advertising
The platform has a number of features that can be used as a whole or in part:

  1. Uploading
  2. Display
  3. Domain Management
  4. 3rd Party integration
  5. Production Services
  6. Reporting
  7. Billing

Uploading

JIGLU allows users to upload their content to your service in multiple formats via either the web and also the mobile handset. JIGLU is connected to SMS and MMS technologies which provide a wide range of uploading capabilities and formats.

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Display

Using the JIGLU web interface, you can distribute content in a number of different formats to different channels such as web or direct to the mobile handset. Mobile capabilities include MMS delivery or an SMS link to a mobile website.

Within the display a number of applications are available and more can be developed on demand. The core application is rating content which allows users to rate the content based on feedback or usage. Leader boards or related searches can then display the most popular or relevant content.

For large media campaigns, finalists are often shortlisted. A cross platform vote can be implemented enabling the public to vote for their favourites, results can then be counted and displayed across all relevant platforms.

Other technologies such as voice (calling in via a phone) and iTV (red button display on interactive TV) can be implemented as further upload and display mechanics.

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Domain Management

MIT can either map to your existing domain or provide domain management tools to support your UGC offering. 

Additionally MIT can provide you with a complete solution including hosting on secure servers that allow high capacity traffic with a wide range of campaign management tools.

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3rd Party Integration

JIGLU has the ability to integrate with 3rd party applications and other UGC services. MIT can take feeds from other sources and integrate these into your existing service or into the JIGLU platform.

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Production Services

MIT has an in house Production Services Team which can offer basic pre and post campaign moderation services. For large scale projects the outsourcing of moderation can be arranged. MIT Production Team can also provide services such as web design as well as technical implementation for web (HTML/Flash) and mobile (WAP/xHTML).

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Reporting

A comprehensive suite of reporting tools is provided to enable campaign analysis. Reporting options include:

  • Unique user and session reporting
  • Traffic breakdowns by page
  • Upload breakdowns
  • Download breakdowns
  • Affiliate/Promotion breakdowns
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Billing

MIT can provide billing services to your UGC offering through mobile payments by integrating MIGPay and the SMS Gateway into your UGC service. Events can be billed as a one off purchase or on a subscription based model.

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